Table 3: Bank Branding In An Era Of Digital Disruption
More than one in three US bank customers say that “all banks are basically the same.” In the age of the customer, sustained growth requires differentiation, so we are beginning to see bank CMOs and other executives look at their options when it comes to specialization and brand positioning. We’ll discuss the future of banks as brands.
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Peter Wannemacher
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Forrester
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Senior Analyst
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Jay Valanju
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Autobooks
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Business Development
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Michael Baker
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Alpine Bank
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Executive Vice President
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Jeff Swan
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Infobip Communications Inc.
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Marketing Director NA
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Paul Rokos
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Inlet
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Director Consumer Channels
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On Line Banking, payments, paperless, blockchain, Google Drive
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Russ Musolf
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Summa Technologies
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Director, Financial Services
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Jay Carrigan
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Tyfone, Inc.
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National Sales Director
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Todd Wood
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Avidia Bank
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Digital Banking Manager
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Golf, Hockey, tech gadgets
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I'm a sports and tech guy if you don't find me playing or coaching a sport I am actively out in my community, and I love getting out and interacting with other people. I feed of the positive energy of other and try to bring positive energy into everything I do.
Steve Muszynski
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Splash Financial
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Founder & CEO
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Javier Llerena
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Magpie Life Management Services, LLC
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US Managing Director
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Christopher Maxwell
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United Mississippi Bank
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CIO & EVP
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